How long Google ads run: median days shown by format

• Date: 8 October 2026
• Builds: Reviews 0.1.11, Ads 0.1.14, Hotels 0.1.12
• Run IDs: CmLk2DJUK1igwGucM
• Tool: google-ads-transparency-scraper

I built the tool used for this article and ran it myself on Apify. Every number below comes from the run IDs above.

What we measured

Across 4,578 ads, the median number of days an ad had been shown was 164 for text ads, 52 for image ads and 21 for video ads. 53.8% had been shown for more than 90 days, and 7.1% for under 8 days.

Why it matters

Sorting an advertiser's ads by daysShown shows which creatives have run longest; firstShownDate and lastShownDate give the dates as the Transparency Center displays them.

Run it yourself

{
  "domains": [
    "nike.com",
    "adidas.com"
  ],
  "region": "anywhere",
  "maxAdsPerDomain": 200
}