96.9% of text ads in the Google Ads Transparency Center are images

• Date: 8 October 2026
• Builds: Reviews 0.1.11, Ads 0.1.14, Hotels 0.1.12
• Run IDs: CmLk2DJUK1igwGucM
• Tool: google-ads-transparency-scraper

I built the tool used for this article and ran it myself on Apify. Every number below comes from the run IDs above.

What we measured

One run collected 4,578 ads from 1,154 advertisers across 19 well-known domains. Of the 2,958 ads the Transparency Center classifies as text, 2,866 (96.9%) are published as one rendered image, not as separate words.

What that means for your data

For those ads the Actor returns the image URL and sets contentStatus to imageOnly, so you always know why there is no headline. It does not read text out of images.

The format mix

Run it yourself

{
  "domains": [
    "nike.com"
  ],
  "region": "US",
  "maxAdsPerDomain": 200
}